The history of knitwear changed in 1953, when Ottavio and Rosita Missoni started a family business. They presented their first collection under the Missoni label in Milan in 1958. Missoni reached the peak of its influence in the fashion world in the early. Missoni then became more interested in other projects, designing costumes for La Scala, carpets and tapestries. The brand had a smashing debut at its first 1967 fashion show in Florence. The collection was comprised of sheer Lurex dresses, which proved to be problematic when it came to concealing the models’ white undergarments. “It simply wasn’t appropriate,” said Rosita. “They could keep the panties, but they had to take off their bras.” The bra-less models became the scandal of Florence, which proved to be more of a gift than a curse. The following season, Yves Saint Laurent showed his famously sheer collection, embracing the concept of fashion sans undergarments. The Italian brand made its debut in the United States by famously winning over Diana Vreeland during a trip to New York City. Upon seeing the couple’s colorful clothes Ms. Vreeland remarked, “Who says a rainbow has seven colors? It has many shades.” Enamored by the Missoni’s talent, she filled the Missoni’s Plaza suite with fashion editors and department store buyers. With the nod of Vogue, the brand erupted in the United States and Europe, becoming the epitome of cool-girl 70’s fashion. Today, The Missoni name can also be found on original collections of home furnishings, accessories, swimwear, cosmetics, and perfume. In the Missoni Outlet, you can join this company still directed by the Missoni Family, a company where technology and innovation meet knitwear and ethic, creating collections full of colors, shapes, history.