Furla: Italian lifestyle around the world.
May 15, 2017Founded in Bologna in 1927 by Aldo Furlanetto, the company looks to its nineteenth anniversary while keeping its roots alive. It has always been faithful to the values of craftsmanship, beauty and sophisticated design. A spokesman for the world of a culture of quality, a creativity that plays with colors and transmits positivity. Each Furla bag, shoe or accessory, every male and female collection expresses an authentic and contemporary Italian lifestyle.
From a simple distribution of female accessories, the Furlanetto family grows bigger and more important since the 1970s, thanks to an intense international brand expansion strategy. The distribution network then covers Italy, France and the United States, and in 1990 Japan, Spain, UK, Germany, Hong Kong and China also land. In recent years, the company debuts in the design and production of sophisticated leather creations with its first collection of women's handbags and accessories. Every single piece of Furla tells the value of impeccable artisan techniques, meticulous finishes and seams, carefully selected materials. A manual skill that enhances the essence and timeless forms functionality. Joy, color, authenticity, practicality and purity. Everywhere in the world a beauty and elegance that speaks Italian. Between minimalism and avant-garde, classicism and glam creativity. The ability to surprise, entertain, fascinate with an ever-unique style.
Furla is not only synonymous with high fashion: over the years, the brand has never forgotten to carry out commitments and social projects; In 1999, the "Furla for Art" prize was awarded, a prize of excellence in contemporary art, with the aim of supporting young Italian artists.
In 2008, however, the Furla Foundation was created with the aim of guaranteeing and giving continuity to projects launched in the cultural field and allowing for subsequent international development and strengthening. To foster this project was the company's own philosophy: to encourage and promote Italian contemporary culture in its various expressions, in art as in fashion design, supporting the creativity of young talents. With the choice to develop projects that can support institutions in their role as cultural producers, Fondazione Furla confirms the goal that has always been pursued to play an active role in the country's cultural development policies, and also promotes a synergy-based operating model And collaboration.
A spokesman for the world of a culture of quality, a creativity that plays with colors and transmits positivity. Each Furla bag, shoe or accessory, every male and female collection expresses an authentic and contemporary Italian lifestyle: come and discover it in a Furla outlet!