Great participation at In-outlet presentation during BIT Exhibition in Milan

Last 16th February 2013, strong enthusiasm for In-outlet project at Marche region stand, in occasion of the event “Il Turismo per shopping nelle Marche”. Paolo Carlocchia, In-outlet brand manager participated telling the case history of his project, aiming at promoting the best factory stores in Marche region. Marina Poggi (Dove Magazine – tourism section) and Vittorina Nori Zuffellato ( President of Relais Borgo Lanciano) took part at the event, as well. The two main themes of the presentation have been Shopping and Tourism and their correlation, due to the always increasing trend of matching travel stays and purchasing directly from companies.