Map Communication and Companies from Le Marche at the White Show in Milan!

After the difficult situation in Central Italy due to the terrible earthquake, WHITE, the main fashion salon in Milan, international leader for research and innovation, and MAP Communication, a communication agency situated in Le Marche region, very active in marketing, advertising, PR and e-business, they have joined in a project in favor of the incumbent firms from the areas affected by the recent and destructive earthquake.

During this edition, which starts today, January 14th, and in the following in February, WHITE will make available for free his own space to create three areas for food & wine, where you can taste typical products of some companies that have their headquarters in the territories affected by the earthquake . The MAP agency, strongly rooted in the territory of central Italy, where it started operating 40 years ago, has promoted this initiative with great enthusiasm, to give a strong signal of support and closeness to those small and medium-sized enterprises that make their typicality and gastronomic identity their value.

WHITE is the ground-breaking tradeshow, the first one to offer the chance to bring both menswear and womenswear collections within the same exhibiting space. Showcasing menswear and womenswear together has now become an out-and-out trend. During Milan’s fashion week WHITE reasserts itself as the leading platform, as it keeps offering retailers new shopping ideas, as well as buyer-oriented services. With its four yearly editions during the milanese woman and man fashion week , it represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multibrand and department Stores in the world. White is situated in Milan in zona Tortona, one of the most lively and interesting districts in town, reckoned to be a reference center for fashion and design.